A High Performance, Digital Teammate

Our design team worked with a major athletic retailer to create their new global headquarters. The goal was to create the most connected corporate headquarters in the world, to showcase the future of work, to make any employee—no matter where they were based—feel at home when they visited, to uplift the city around it, and to showcase an emerging brand as it expands onto the Global Stage.

Our work between 2016 & 2017 focused on identifying opportunities where near-term experience projects can bring immediate value to the campus while at the same time developing the global retailer’s capability to bring the future vision of digital connectivity to life.

After research and future casting workshops, we developed a design framework that would align the key ingredients of innovation: the people, places and technology that would allow the company to live 18 months into the future in order to create and sustain a competitive advantage in the market.

Chris MacPherson Copyright 2022