The Campus As a Value-Creating Asset

Our team’s work included coming up with a vision and experience strategy for a campus that lived 18 months into the future, centered around the different types of users who would interact with the campus, both physically and digitally, but focused significantly on the journey of the employee across three categories:

1. Mobility. The flow of people in and around the global campus network, allowing seamless access and meaningful transitions that support core values of the company.

2. Content. Data collection and fusion to deliver contextually relevant information that amplifies teammate and guest experiences and drives business value (not just content to screens). 

3. Collaboration. Fostering the ability for teammates to collaborate across the globe without friction, in the spaces they choose, using the devices they choose.
Our team developed three employee journeys: one 18 months from, one five years, and one ten years into the future.
Chris MacPherson Copyright 2022