The Space As a Sound Stage

To accommodate the different types of experiences and interactions, the space was designed much like a sound stage, enabling the space to easily transform into a number of configurations. Most stores are static spaces, and often are only redesigned once or twice a quarter, let alone the difference between morning, lunch, afternoon, or evening. This store would be designed more like a Broadway show, which could adapt and react more much dynamically.

The customer journey was designed around the interactions with those experiences, and visualized to the client as a day in the life, where a number of vignettes play out as the space transforms during the day.

As this was such an innovative approach to store design, the design team recreated the chosen location in virtual reality to demonstrate the configurations, exit/entry, and lighting.

Try it out with a google cardboard: One and Two

Chris MacPherson Copyright 2022